<a href="https://whatoplay.com/developers/mihoyo/">HoYoverse</a>, the global interactive entertainment brand, announced the launch of HoYo FEST 2023 in Southeast Asia. This year's festival will feature a wide range of activities and events, including: 

<ul>
 <li>Exclusive booths for each of HoYoverse's six titles: Genshin Impact, Honkai Impact 3rd, Honkai: Star Rail, Tears of Themis, and Zenless Zone Zero</li>
 <li>Immersive experiences that bring the worlds of these games to life.</li>
 <li>Interactive activities and stage competitions</li>
 <li>Feature appearance of Lumi, HoYoverse's first-ever live virtual actress</li>
 <li>Exclusive merchandise for sale</li>
</ul>

<a href="https://act.hoyoverse.com/ys/event/hoyofest2023-xrdqyw/index.html">HoYo FEST 2023</a> is set to take place in Malaysia, Indonesia, and Vietnam from July to August, followed by Thailand, the Philippines, and Singapore from October to November. 

HoYo FEST is an annual global series of online and offline festivals hosted by HoYoverse. This year will be the first time all six HoYoverse titles will gather together under one roof. Each game will have its dedicated space, replicating iconic scenes for an unforgettable experience. 

Here is a closer look at what to expect in each space:

<ul>
 <li><a href="https://whatoplay.com/pc/genshin-impact/">Genshin Impact</a> booth will recreate a popular attraction in Mondstadt, where Travelers can connect, cooperate, and compete with other Travelers through interactive activities.</li>
 <li><a href="https://whatoplay.com/pc/honkai-impact-3rd/">Honkai Impact 3rd</a> booth will embody the enigmatic design style of the Sea of Quanta, with mysterious design and interactive activities. Captains can dive into infinite realities and experience gameplay firsthand. The highly anticipated Honkai Impact 3rd official online concert will also premiere on screen on July 29 at 8 pm (UTC+8), promising attendees a visual and auditory feast.</li>
 <li><a href="https://whatoplay.com/pc/honkai-star-rail/">Honkai: Star Rail</a> booth will bring Trailblazers to the Xianzhou Luofu, the giant Silkpunk flagship in the game. Visitors can expect thrilling interactive activities and stage competitions at this booth.</li>
 <li><a href="https://whatoplay.com/android/zenless-zone-zero/">Zenless Zone Zero</a> booth will showcase its iconic spot in the game — the Random Play video store. Visitors will have the opportunity to try out the demo, providing a glimpse into the captivating story and gameplay of the title.</li>
 <li><a href="https://whatoplay.com/android/tears-of-themis/">Tears of Themis</a> booth will relive the romantic proposal scene, enabling Attorneys to rewind the special, touching, and heart-melting moments with the four male protagonists.</li>
 <li>Lumi, the first-ever live virtual actress of HoYoverse, will allow visitors to take a sneak peek of her cozy room.</li>
</ul>


Each booth will feature merchandise, including exclusive goodies and official items. Attendees can join in the festivities to earn luxurious HoYo FEST-themed freebies. 

<h3>Event Schedule:</h3>

<ul>
 <li>Malaysia: August 1-7, Tropicana Gardens Mall, Selangor</li>
 <li>Indonesia: July 27 - August 6, Mall Artha Gading, Jakarta</li>
 <li>Vietnam: July 27 - August 6, AEON MALL Tân Phú Celadon, TP Hồ Chí Minh</li>
 <li>Thailand: October 20-22; stay tuned for updates</li>
 <li>Philippines: October 21-29; stay tuned for updates</li>
 <li>Singapore: November 24-26; stay tuned for updates</li>
</ul>

Visit the official HoYo FEST website at <a href="https://hoyo.link/bctMDBAd">https://hoyo.link/bctMDBAd</a>.


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Step into the HoYoverse Universe: HoYo FEST 2023 brings fictional worlds to life

HoYo FEST 2023 is Coming to Southeast Asia This July

Step into the HoYoverse Universe: HoYo FEST 2023 brings fictional worlds to life