Games Matter announced It's Not Me on November 13. Producer and co-writer Francesca Noto revealed the first teaser at The Games Forum Roma, near Rome. It's coming to Windows PC through Steam.

What is It's Not Me about?

You play a nameless Princess inside an unfinished fictional video game from 1986. Her role is already written: get kidnapped, wait for a knight, and become his reward. As she becomes aware of her own existence, that script starts to feel wrong.

"I was interested in the moment when the Princess starts to wonder why she has to accept the story someone else has written for her," Noto said in the studio's announcement.

The story covers identity, gender stereotypes and self-determination. There's no combat, no reflex challenges and no puzzles. You explore a decaying world, interact with objects, talk to characters and make choices.

How long is It's Not Me?

Games Matter's current plan is nine chapters, set over 28 nights, with four endings and a playthrough of about five hours. The text and interface will be in English and Italian, with keyboard and controller support. The studio says these details may change during development.

Where the money goes

Everyone on the team is working on the game pro bono, and 100% of net profit from Steam sales goes to Women in Games, the not-for-profit that campaigns for a fairer games industry.

It's the first project from Games Matter, a studio wholly owned by Noto. She's also a novelist, journalist, translator, and the founder of GameLoc Academy.

When does It's Not Me come out?

It's planned for Q4 2027 at €1.99 / $1.99. You can wishlist it on Steam now.